Who Needs to WaffalOnline writers, SEO professionals, bloggers, site owners, and online marketers need to waffal.
Writers & Bloggers
Whether you write on your own blog, freelance your skills on sites like Fiverr, or write under contract for someone else, we know two things are certain. You love to write, and you would like to make more money doing it. Correct?
The best way to earn more money writing is to make yourself more valuable as a writer. No matter how well you write, or how well you ensure your content is "SEO" content, you know as well as we do that whether or not it performs well for your client is 100% dependent upon your client's website and their search reputation. But you have no control over that. Until now. As a writer, you can use our incredibly powerful system to publish articles for your own site, your clients, or even write for clients who come to Waffal looking for SEO writers.
Unless you happen to be one of the lucky one in a hundred million writers whose articles regularly appear on one of the top 5 major news outlets, you know it is almost impossible for your content to gain traction. And this is tough when you are trying to market your skills as a writer. If you write amazing pieces that are well planned, well written, and even well optimized, yet they rarely hang out in the top 20 on search engines, don't worry. Pretty much every online writter is in the same boat. And that is where Waffal comes along to help out.
When you publish your articles through our site, they have a much better chance to gain traction. We help you make sure they are optimized with the most up-to-date standards. We make sure they are syndicated properly to the best outlets. And we make sure they get a lot of social exposure to the right audience. By including links back to your client's website, traffic will flood in and they will see a boost in search rankings. Very soon, you won't be able to keep up with the orders you are receiving.
One last thing. We have hundreds of website owners, online marketers, and others who are seeking great content for their sites. We provide a marketplace where you can write for them and earn a minimum of $30 per article. As we help you prove your skills, you can attract higher quality publishers and demand much more money per article. Our system makes all this automatic and super simple.
One of the most difficult industries on earth is search engine optimization. This is probably why it is so lucrative for those who are good at it. But anyone with any experience as an SEO professional knows the goal line is always moving. What worked yesterday doesn't work today. Techniques that were considered "white hat" a year ago are considered "black hat" today. And just when you get a great system in place, someone (ahem... Google) goes and changes everything, screwing up all your strategies.
The people behind Waffal have been building major web projects and marketing things online since 1992. So, we have some experience. We can't even start to count the times the entire SEO game changed overnight. But we can tell you something we have learned that every SEO professional better get used to. The fact is, on-page SEO is becoming less and less important, while off-page, non-influenced sharing and syndication is becoming more and more important.
It is possible that SEO pros who focus on the "easier" segment of the industry known as "local seo" can hold onto their business models a few more years. However, even they will begin to fall prey to the massive shifts in how people discover content, and how search is responding to these shifts. The truth is, content discovery is a market dominated by those with the most resources, the "richer" networks. And with time, the divide between the "rich" and "poor" will increase dramatically.
If you hope to provide relevant services to your SEO clients in the future, you need to start adapting channels of content syndication. And you better make sure these channels can deliver on social "spread" as well. Search "authority" is becoming less and less a factor of inbound links. It is shifting more and more toward quality syndication. If you don't believe us, just reflect a minute on this one simple example. How high and fast does content rank when it hits a site like Huffington Post AND gets massive social sharing? Can you provide your clients the same syndication and "virality"?
What can you do to stay relevant? Well, that is where Waffal comes in. As an SEO professional, you can hire SEO writers here who will write and publish SEO content for you. Or you can write and publish your own content. Either way, you can capitalize on the power of proper syndication and social distribution. This will result in ranking improvements and stability for your clients. And that will keep them coming back to you for more!
Do you have your own website or blog? Do you spend too much time trying to get your content ranking on search engines? Or what about social sharing? Have you poured your time and energy into trying to get people sharing your content on their favorite social networks? As most people with a website know, it doesn't matter how great your website is, it is basically worthless if it has no traffic. We can't even begin to count the times we have consulted site owners who are completely dumbfounded by their lack of traffic, and poor search rankings, despite the money they have poured into optimization and advertising.
Today the Internet is a "rich man's world" when it comes to ranking and traffic. If you don't have massive advertising budgets, connections, and resources, you can pretty much give up on ever getting top rankings for generic search terms.
The massive resources of major search engines and social networks allow them to know who the "authorities" are on any subject. In the real world, humans find the experts or authorities of subjects by seeking out the people who research, teach, and write about them. But more importantly, the real experts are the ones whose research and writings are cited most often by the other experts. Online authority works much the same. When most websites are pointing to a certain other website about a topic, that website becomes a major "authority". It ranks better for terms related to the subject. And it gets spread on social networks easier. But what do you think happens when that massive authority site points to some other site on the same subject? BOOM! That other site is instantly an "authority".
Content discovery used to come mainly through search. This means most people would find new websites, articles, or other content about a subject by searching for it on a search engine. Today, most content discovery comes through shared syndicated content. It is a very, very different type of SEO. It is very complex, cannot be influenced by anything you do on your own site, and for the most part only available to the "rich kids" in any industry. So how does a "little guy" trying to run their own website compete? That is where Waffal comes in.
If you manage your own website, you can hire SEO content writers here. They will write highly optimized content about your subject and publish it through our vastly powerful syndication network. If you want, you can write your own content using our super simple tools that help you automatically optimize it. Our site syndicates your content and works to get major authorities to re-publish it. We also work very hard to get people organically sharing it on social media. You can include links in the content that point back to your own website or landing pages. This results in traffic flooding in to your site, and your site will gain ranking authority. Over time, our powerful network will help you achieve results that used to be reserved only for the richest and most powerful sites.
Do you promote your own goods or services online? Or, maybe you are an affiliate marketer who makes money through affiliate links. Or, quite possibly you run your own online store on the backbone of a major network such as Amazon or Shopify. No matter what you are marketing, you need traffic, and you would love the additional profits that would come from great amounts of organic traffic. Correct?
A few years ago, the best way to generate revenue online was to carve out a niche in a certain industry. Then, you spent money buying traffic through ad networks where you could bid on clicks. You expanded on that by creating an email list through squeeze pages and promoting things through a newsletter or other email marketing platforms. The problem today is that even the niches are filled with competition. Buying traffic through clicks is getting more and more expensive. And people are becoming numb to newsletters and email marketing gimmicks.
In the past, it was good enough to rank on the top page of Google with a long-tail niche term like "blah blah blah in blah blah" and sell to the few people that actually searched this term each month. Unfortunately, content discovery through search is decreasing rapidly. Now, more people discover products and services through social sharing of syndicated content. The only way a "little guy" can compete anymore is to spend a ton of money creating "sponsored stories" and trying to build up some sort of following on their social pages. This is very hard work, and for most people way too expensive.
What if people were naturally discovering your products or services and naturally spreading the word for you? That would be awesome, right? But we all know the only people who go "viral" are the ones with deep pockets and lots of big connections. Correct? Nope. Not any more. That is where Waffal comes in.
If you market something online, you can hire SEO content writers here. They will write reviews, testimonials, or stories about your subject and publish them through our super-powered syndication network. Each article they write will include links that point to your website, sales pages, product pages, landing pages, or wherever you want them to point. Traffic will flow in organically and your search authority will improve, increasing your rankings. But more importantly, our system works to get people organically sharing your content. It is one thing to buy some exposure on social media. It is a completely different thing when you get it without paying for it. And that is one of the most powerful things Waffal can do for you!